A front-end innovation methodology – by inBe®
Opportunity analysis
Strategic positioning
Purchase intent and context of use
Pain points and problems encountered by the client
Need for prioritization
Strengths and weaknesses in relation to the competition
Definition of persona(s)
Market opportunities
Differentiation strategy and positioning
Value proposition
Key attributes
Value proposition and MVP Perception of value Attributes and benefits of interest Guidelines for conceptualization
Conceptualization
Key messages
Preliminary product/service concepts Attribute validation Preliminary specifications Marketing Strategy Product plan development