In today’s world, which can be called an “experience economy”, there is much evidence to suggest that there is a strong connection between necessity, innovation, and experience. Therefore, listening to (but also feeling) the voice of customers is critical for an...
Circular economy ideas are taking off around the world, with solutions tackling waste and promoting sustainability in every aspect of our daily lives. However, organizations and businesses need inspiration to take part in the circular transition. The Co-creation...
The success or failure of a brand depends not only on sales but also on the opinions of customers. It’s very important to understand what clients and potential customers think about your brand, whether they have already purchased a product/service or not. Does the...
What exactly is user testing? User testing is exactly what you would think it is from looking at the name. It’s a process in which an app, website or really any kind of product or service gets individuals to navigate the interface in order to assess how...
Today, with the rise of connectivity, customers’ reviews and experiences with different brands are spreading faster than ever. And to keep up with their expectations, brands and market leaders are increasingly investing in customer-oriented strategies such as Voice of...
What is innovation consulting? Innovation consulting is a process that consists in providing guidance and expert advice to businesses and organizations to ensure they grow to reach their maximum potential. This form of consulting assesses business models and...